SHORTLIST Style: Raw Denim

Spring/Summer 2010 is definitely the year of denim. It doesn't really matter if it's a stonewashed denim, acid-washed or even raw - anything goes. And all the trend forecasters and stylists out there say it's okay to do double denim. Or triple. As long as it make sense and goes well with the theme of the day (which is what... cowboy?? errk!), then you'll decide. :)

So. Shortlist issue last week has line up some of the raw denims out there on the market. Me, I really love raw denim coz it's simply a pure classic. Since the color is not 'washed out', I can dress up or dress down with it easily. Wear it with white tee to look casual or throw over a slim fit blazer over a shirt with it to do semi-formal. Anything can go well with raw denims. And the best that I like is the Selvage. It's kinda interesting when people ask, how do you know a Selvage denim? Well, just look at the inner side - if there's red hems along the joining part of the jeans, then it's a Selvage. Easy.

My personal pick for raw denim would always be Uniqlo simply becoz the material is great at very low price (and the fact that I always get 10% off. Hihi!). And they've rebranded their denim line - simply becoming UJ. And oh, I've just learned something today. If you're buying raw denims at Uniqlo, the size comes in either 30, 32 and 34 length (which is very typical in all normal Uniqlo jeans anyway). But for their colored jeans - they only comes in 34. But you can still alter it, right? My other pick of raw denims - GAP. Very nice selections, though a bit pricey. And River Island also got new range of raw jeans too.

Whatever it is - SS10 is time to go for raw denims. Raw ma, raw ma ma...ga ga ooh la la!! Lol!

Oh, another thing. In Men's Health mag last month, it says that Sweden is the capital of jeans. Really? Hmmm... interesting. Anyone from Stockholm would wanna welcome me to their city? Ahaks!! No, I don't wanna go to Ikea, silly. :)

[pix from Shortlist issue 116]

Talking about GAP jeans, there's supermodels galore fronting the campaign. From Chanel Iman to Sean O'Pry. And GAP has just finish their 30%-off all denims today. Errk... sorry!