For three blogpost in a row, I'm giving you another Gucci - the official ad campaign for Spring/Summer 2011 featuring Nicola Jovanovic, Gen Huisman, Joan Small, Karmen Pedaru and Hailey Clauson, and shot by Mert & Marcus. This week is all about Gucci overloaded, in celebration to their newly refurbished store at Rue Royale, Paris. Did you know that the store is the only one in the world (apart from New York) that offer Made to Order Bamboo collection? Head down (or up) to Paris then to have your own 'signature' take on Gucci signature Bamboo bags design...
Now, talking about the SS11 collection - it revolves around 'glam'. As Anna Dello Russo, the editor of Vogue Japan, mentioned the new trend shown by Gucci during last catwalk show is all about glam for sure. And Tim Blanks futher added that the collection is very timeless, powerful, with saturated glamor. I couldn't agree more especially when you see most of the womenswear paraded in the SS11 show in Milan is nothing but luxury - from the color palette used that is very rich and luxe, to the beadings that intricately ornamenting some of the dresses is really something to look forward to. Some of the pieces somehow reminisce the 70s feel - an era by which luxury is celebrated at an utmost level. As for the menswear, the accessories has upped their ante in showcasing a large variety of exotic skins that really shouts extravagance.
More about the SS10 show and the ad campaign, the designer herself - Frida Giannini - said that the collection is all about provocation and seduction, yet always with sophistication. She uses bold color blocking, quite vibrant and daring at the same time... interrupted by the gold which is another strong and very glamorous element from the Gucci DNA. In the collection there are some elements referenced to North Africa and from the attitude of the desert - like the beaded, tribal couture dress worn by Joan Small, the embroideries, the tassle belts or even the bangles worn by the models and the woven webbing on the bags.
Yet, one thing for sure - Gucci SS11 is about the celebration of colors; coz colors symbolizes optimism in heading on to the future.
[pix from gucci]
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