Ever heard of the name J Brand? No? Me neither. Well, I do actually see the ads in some of the magazines every now and then, but don't take notice coz most of them are for women. Not until when Anna Wintour mention the name in the opening part of the September Issue, then I was intrigue to check what's so good about the denims they offer. (See, how powerful Ms. Wintour is!).
J Brand jeans doesn't just cater for women; they also got a collection for men as well. What is super interesting about their denims are the different types of washes that goes with it. Sixteen to be exact. Yes. 1-6! Uniqlo only have about 12 - yet then it's still looks the same. But with J Brand, they gives you the 'washes palette' - kinda similar to color palette but for various denim color gradation. They even named it differently; like Outlaw, Oilslick, Cody, Ventura etc... etc. It'll give you some idea what to expect - the kind of color, the kind of feel of the fabric and whether it comes with whiskers or not (whiskers, as in the scratchy, scratchy thingy. If you know what I mean).
Brilliant isn't it? So, next time when you go to any denim store - a pair of blue jeans is not just a pair of blue jeans. And that my friend, will add to your 'headache' whenever to choose a new pair. (But as long as you love the color and the fit - just grab it!)
[pix from j brand]
No comments:
Post a Comment