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Thursday, October 28, 2010

Prada Reinvents Men’s Footwear

It may not seem like it sometimes, but women aren’t the only ones who complain about foot pain from unforgiving shoes. The only option is keeping a pair of trainers on hand to quickly change into under your desk. And then back out of them when duty calls. That is, until now. Prada is leading a slew of shoemakers, including the likes of Mr Hare and Salvatore Ferragamo, in reinventing the classic men’s shoe for comfort as well as style.

The range is called Modernist. At first glance it appears that nothing’s changed. There are loafers, lace-ups and boots, as you’d expect, that come in a range of polished leather and textured saffiano.

But the difference is in the sole, which is lightweight and made from rubber to ensure comfort if you’re on your feet all day.

Prices range from £295 for a saffiano leather loafer to £350 for a five-lace holed shoe, with the Chelsea boot coming in at £330. They’re available now exclusively from Prada stores.


[words and pix from shortlist]

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