ASOS has gone from strength to strength from being a small online retailer that offers collection from well-known brands into becoming multimillion-pounds turnover business empire which has now even cater their own brands ASOS. I have to say I am an avid follower of ASOS collection and has quite a number of pieces from the e-tailer itselfs. It's just about the price which is very affordable, but they are also on-trend and not to mention the cut and fabric used are from high quality materials.
Now ASOS is going into another level by offering a premium collection which is going to be unveiled just when London Fashion Week kick started this coming Friday. Called ASOS Black the collection appear to be having much finer cuts, luxe fabrication and fine detailing of modern menswear. Outlined by the talented ASOS's own design team, the collection will include around forty pieces that concentrates on crisp tailoring such as classic db suit, tuxedo jacket that combines wool and crished metal trims, overcoat which is minimal yet high-fashion, a decon wrap coat, as well as slouchy and oversized knitwear like the previous Corgi-Asos collabo. There's also accessories like the holdalls and footwear to compliment the look.
The clothes might look high-end, but never the price tag. Though they're slightly pricier than the typical ASOS Collection, but still comparable to the highstreet prices which you can found at Topman or Zara. Starting from around £20 for a premium t-shirt to £150 for tuxedo jacket, your high-fashion look would never be this affordable.
[pix from style selvage and the guardian]
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